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Successful collective advocacy—whether by a social movement, an advocacy network, or a loose coalition of civic actors—comes from people, organizing strategy, relationships, and principles.
The attributes of successful involvement of people
• implicit, restricted membership criteria with daily responsibilities for members
• a division of labor based on membership and either mission or activity
• frequent interaction among organization leaders to coordinate mission and strategy
The attributes of a successful organizing strategy
• It is sustained over long periods of time.
• The recruiters become community insiders who relate to recruits as mentors and friends.
• The new activists are free to choose the means by which they contribute.
• The activists and their families are supported by the movement.
The attributes of successful relationship management
• accepting support but not becoming wholly dependent on it
• targeting individual donors who are unlikely to take over the mission
• using a mix of methods to reach individuals